Enhancing Digital Engagement in Tourism
5 November All day
Learn how digital engagement, particularly through online reviews, can be leveraged to enhance your business.
- Discover management strategies for handling online reviews.
- Examine the advantages and drawbacks of AI-generated review responses.
- Explore key platforms like TripAdvisor and Google Maps and how businesses manage public feedback.
During this one-day Enhancing Digital Engagement in Tourism course, you’ll explore how digital engagement, particularly through online reviews, can be leveraged to enhance customer satisfaction, drive bookings, and build long-term loyalty for your business, drawing from research led by Dr Li Li. Read the summary report of the research project.
You’ll leave the day with new skills, a set of real-world response templates, and a deeper understanding of how to navigate online reviews with professionalism, empathy, and digital fluency.
Enhancing Digital Engagement in Tourism is designed for Business Owners, Managers, Marketing and Digital Leads in tourism and hospitality businesses looking into strengthening their businesses’ online reputation. Professionals who are working towards managerial positions are also welcome.
