What if you could Slay a Dragon?

How to tell a start-up story that doesn’t suck!

Good storytelling can make or break a business. But what actually is it – and why does it matter?

Humans are wired for stories. Psychologists can call it ‘narrative information bias’: it’s how you get people to give a sh*t and actually remember you.

Ross Exton (Director of Watch & Learn Productions) will show you how to navigate the Hero’s Journey, cast your villain, plot your innovation curve and leave your audience hooked.

Founders, marketers and creators – bring a pen. You’ll want to take notes.