Introduction to Sports Media
18 March 2026 @ 6:30 pm – 9:30 pm
Discover how to heighten a sports brand and grow social media platforms with tailored and engaging content from the grounds of Bath City Football Club.
- Gain first-hand experience of reporting on a live football match.
- Learn how to accurately report on a sports event on social media.
- Explore how to optimise headlines to perform well in search engine results and avoid clickbait.
Take the first step into the world of sports journalism with our Introduction to Sports Media course. Over five weeks, you’ll learn how to cover sports events on social media, how to optimise headlines and articles for search engines and best practice for interviewing at sporting events.
During Introduction to Sports Media, you’ll have the opportunity to report live on a Bath City Women’s match on Bath City FC’s official social media accounts and learn how to effectively promote games and manage tone of voice.
By the end of the course, you’ll have a solid understanding on how to manage relationships within a sports setting, interpret insights on social media to understand how well a post is performing and have first-hand experience reporting on a live football match.
One of Bath Spa University’s 16 cultural partners, Bath City FC aim to be successful, professional, and efficient to achieve long-term financial sustainability, whilst being open, inclusive, considerate and diverse. They bring people together by hosting exciting, entertaining football matches, played with a good spirit and in a great atmosphere.
